What does the future of beauty look like when powered by cutting-edge technology?

In this episode, we welcome Guive Balooch, the driving force behind L'Oréal’s Beauty Tech division, to explore how advancements in AI, AR, and personalization are reshaping the beauty industry. Over the past 15 years, L'Oréal has transformed how consumers engage with beauty products by pioneering tools like AI-powered skincare recommendations, virtual try-on for makeup, and precision diagnostics, all of which create a highly tailored experience for users.
Guive reveals how inclusivity and accessibility are guiding L'Oréal’s tech innovations. One example is HAPTA, a robotic lipstick applicator developed in partnership with Verily, designed specifically for those with limited hand mobility. This dedication to inclusivity extends to ensuring diagnostic tools are effective across all skin tones, rigorously tested in over 15 countries.
Sustainability is equally integral to L'Oréal's Beauty Tech mission. Guive shares insights into eco-conscious designs, like the Color Sonic device, which reduces plastic usage by 60%, and collaborations such as Gjosa, a water-saving technology aimed at minimizing water consumption in salons.
As we look ahead, Guive discusses exciting possibilities, from biomarker-driven skincare and AI-enabled precision tools to the concept of electronic makeup. L'Oréal’s vision for the future is clear: create technology that not only enhances beauty experiences but also makes them more accessible, sustainable, and personalized.
How will tech continue to transform the beauty industry, and what innovations can we expect in the years to come? Tune in to hear Guive’s insights and join the conversation on how technology can redefine beauty for all.