31: May Fox Communications: how to harness the power of PR and turn your brand into a global success story
Description
There’s good PR and there’s bad PR, and then there are those who truly excel in communications – and Emily Harris is one of the best. In 2012, Emily took her experience in both agency PR and in-house communications, and established her award-winning company, May Fox Communications. In this episode, I asked Emily about the key differences between working for an agency and being in-house, and what non-negotiable skills are needed to thrive in both environments. We also covered the rapidly evolving landscape of spirits PR, why spirits brands cannot overlook the power of good PR, and how to cultivate professional relationships between both clients and media professionals that last. And for any aspiring professionals new to PR and communications, or spirits brands looking to build their own PR and marketing strategies, Emily offers some great words of wisdom throughout the episode.
Keep up to date with the latest spirits and cocktail news from The Spirits Business here:
https://www.thespiritsbusiness.com/
Follow along on Instagram:
https://www.instagram.com/spiritsbusiness/
Keep updated on LinkedIn:
https://www.linkedin.com/company/spirits-business/
Follow along on X (formerly Twitter):
https://x.com/spiritsbusiness
Find us on Threads:
https://www.threads.net/@spiritsbusiness
Take a look at our videos on our YouTube channel:
https://www.youtube.com/@TheSpiritsBusinessMagazine
The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
Hosted on Acast. See acast.com/privacy for more information.
United States
