31. Why strategy isn’t everything - and your next identity shift will create the real results
Update: 2025-07-31
Description
In this episode I’m pulling back the curtain on something I’ve seen over and over again - why strategy alone is never what moves the needle for high-level entrepreneurs. Yes, strategy matters. But after mentoring so many smart, driven clients, I’ve seen that two people can follow the exact same funnel or step-by-step and get completely different results. So what’s the real differentiator? It’s identity. It’s energy. It’s who you are being. This is the invisible scaling journey no one talks about.
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