310: IN THE ARENA / Taking your personal brand 'Off-Broadway' where authority is built & reputations are made
Description
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up.
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What does it really take to build authority and a lasting reputation in today's digital-first landscape?
In this solo episode, Trevor breaks down the "Broadway vs. Off-Broadway" approach to personal brand PR and communications, revealing why the most trusted voices are often found on the smallest stages.
Key takeaways:
- Big Stage vs. Small Stage: Why chasing mainstream "Broadway" platforms (LinkedIn, tier 1 media, viral moments etc) gets you visibility, but not always credibility.
- The Power of Off-Broadway: Discover how authority is forged on niche podcasts, in professional associations, newsletters, and boutique conferences - where trust, engagement, and real relationships flourish.
- Going Off Off Broadway: Dive into the hidden world of hyper-niche communities, private masterminds, local grassroots events, and spontaneous opportunities that spark deep, memorable connections.
- Strategy Unlocked: Learn why balancing the big and small stages - visibility AND intimacy - is the secret to building a reputation that lasts.
- Action Question: Where is your personal brand currently playing? Are you leveraging the powerful "hidden stages" where true authority is built?
Tune in to discover the hidden stages where credible voices are made. It's time to take your brand Off-Broadway!
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