#311 Dakota Robertson - How to Create Content That Actually Gets Clients
Description
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(00:00 ) Why Your Content Isn’t Bringing Clients
(00:32 ) How Copying Creators Kills Your Brand
(02:54 ) Use Personality to Build Loyal Followers
(04:14 ) How to Sell Yourself, Not Just Your Service
(06:08 ) Build Your Brand Using the Creative Brief
(09:49 ) Turn Life Experiences Into Content Ideas
(11:16 ) Define Your Core Values and Brand Voice
(16:22 ) Staying Authentic
(18:28 ) Build Your Brand Before Building Your Offer
(20:38 ) How to Use Market Research to Get Clients
(22:36 ) The GAP Framework for Content That Converts
(24:38 ) Leverage Trends to Grow Your Audience
(26:35 ) Create Authority Content That Builds Trust
(30:00 ) Use Storytelling to Sell More Effectively
(31:24 ) Connect With Audiences Through Emotion
(33:40 ) Practical Steps to Package Your Content
(47:36 ) How to Get Clients With a Small Audience
(56:50 ) The Content-to-Client Funnel Strategy
(58:01 ) Scaling Organic Content With Paid Ads
United States
