In this episode of The Audio Unicorn, Izabela Russell dives into the benefits and strategies for optimizing your podcast on YouTube. Izabela shares experience of managing and succesfuly growing her own company's YouTube channel to over 330,000 followers.

Key Points Covered:

• Importance of YouTube as a discovery platform


• Advantages of YouTube over traditional search engines


• Understanding the YouTube algorithm for content promotion


• Transitioning from audio-only to video content


• Overcoming challenges of appearing on camera


• Planning compelling thumbnails and titles before recording


• Hooking viewers in the first 30 seconds


• Recommended video lengths for optimal engagement


• Key metrics to track: click-through rate, average view duration, and ranking by views


• Importance of consistency and human connection in content


• Encouragement to embrace YouTube for podcast growth


• Invitation to connect with Isabella on LinkedIn


• Announcement of upcoming podcast changes and guest appearances

As always please Connect with Izabela on LinkedIn: https://www.linkedin.com/in/izabelarussell/

Work with my team on your podcast: https://musicradiocreative.com/collections/podcast-essentials