Ashkan returns to reveal how Southcliffe Dental transformed from near-bankruptcy to unprecedented profitability through a revolutionary therapist-led model. From losing half his body weight to facing GDC proceedings, he opens up about the personal costs of rapid expansion and the dark period when £4 million in clawbacks nearly destroyed everything. His ex-wife's intervention during his lowest moment becomes a turning point, leading to a complete business overhaul that's now attracting attention from private equity firms across the sector. Raw, unfiltered, and brutally honest about the realities of corporate dental leadership.

In This Episode

00:01:25 - Quality over quantity mindset shift

00:02:50 - The £4 million clawback crisis

00:06:00 - Revolutionary therapist business model

00:17:35 - Organisational restructure and delegation

00:25:30 - Leadership philosophy and high standards

00:30:50 - Physical transformation journey

00:46:45 - GDC proceedings and workplace allegations

01:04:25 - Blackbox thinking

01:17:05 - Clinical errors and patient management

01:23:15 - Business decisions and banking relationships

01:33:15 - Fantasy dinner party

01:08:45 - Last days and legacy

About Ashkan Pitchforth

Ashkan is the CEO and co-founder of Southcliffe Dental Group, which operates 24 mixed NHS practices employing around 400 people. He pioneered an innovative therapist-led delivery model that has revolutionised the group's profitability, taking EBITDA from zero to 7-8 million within two years. A clinical dentist turned entrepreneur, he's known for his direct leadership style and willingness to challenge conventional dental business models.