Think starting a business is the only way to build wealth? Think again.

In this episode, Jason Duncan sits down with Jon Ostenson, one of the top franchise consultants in the country and author of Non-Food Franchising, to break the myth that entrepreneurship has to start from scratch. Jon reveals why buying into the right franchise can often be smarter, faster, and far less risky than launching your own idea.

He shares what kinds of businesses are booming right now (hint: it’s not restaurants), how his clients are earning passive income while keeping their day jobs, and why the franchise model is becoming the go-to strategy for corporate execs and investors alike.

Whether you’re dreaming of your first business or looking to diversify your portfolio, this conversation will open your eyes to a different path to success.

🔑 Key Takeaways:

Why franchising beats traditional startups for many entrepreneurs

The real reason non-food franchises are exploding

What makes a franchise “semi-passive” (and why it matters)

Common myths and mistakes around franchise ownership

How busy professionals can build wealth without quitting

Red flags to avoid when picking a franchise model

Industries that are booming (and the ones Jon won’t touch)

How Jon helps buyers navigate over 600 franchise options

Why franchising is now a hot topic with investors and execs

📘 Grab Jon's book: Non-Food Franchising

🌐 Learn more: www.franbridgeconsulting.com

📥 Free franchise info kit: [Contact Jon directly through his site]

Who is Jon Ostenson?

Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising’. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand franchisee in helping his clients select their franchise investments. Jon is a frequent contributor to publications such as Forbes, Inc., and Bloomberg on franchising topics.

Jon Ostenson’s Website Link:  https://franbridgeconsulting.com/

Jon Ostenson’s  Social Media Link: 

https://www.linkedin.com/in/jonostenson/

https://www.facebook.com/JonOstenson1/

https://twitter.com/Jon_Ostenson

https://www.youtube.com/@JonOstensonFBC

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