Your website might look great—but is it actually doing the work of turning curious browsers into paying clients?

In this week’s episode, I’m joined by web designer and strategist Caitlin Teixeira (aka Catie Means Business), the mastermind behind my current website and one of the most insightful, strategic creatives I’ve had the pleasure of working with. Caitlin shares why a website isn’t just a digital business card—it’s a credibility engine, a trust builder, and a strategic tool that should help you reach specific goals depending on your business model.

We talk about how service providers, digital educators, and nonprofits all need different kinds of websites, and why just cobbling together ideas from other people's sites can actually hurt your conversions. Plus, Caitlin breaks down what she calls “credibility boosters” and “credibility blockers” and how stacking the right ones makes the difference between a warm lead and a lost visitor.

If you’re wondering why your site isn’t converting or looking to upgrade your client experience online, this one’s packed with clarity and actionable insights.

LINKS:

• Check out Caitlin’s free mini podcast series: From Service Provider to Trusted Expert 
• Connect with Caitlin on Instagram:

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