Just because something works doesn’t mean you have to keep doing it.

Today, I’m joined once again by my brilliant friend Sabrina Gebhardt for a conversation that’s all about letting go... of offers, expectations, even identities that no longer serve you. 

Sabrina shares three major decisions she made in 2024 to release things that were still generating revenue (and still “made sense” on paper), but that no longer felt aligned. We talk about the fear of quitting, the mental weight of dragging something behind you, and how releasing what no longer fits can make space for what’s next (sometimes sooner than you think!)

As creative entrepreneurs, our interests shift. What lights us up in one season might feel heavy or out of sync in another. That’s not failure - it’s growth. In fact, giving yourself permission to change might just be the smartest business move you make all year.

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