#325: Non-Linear Growth for Law Firm Owners Part 2
Update: 2025-09-02
Description
Most law firm owners think scaling means working harder, hiring more people, or pushing through the chaos—but why does growth still feel unsustainable? They're pouring energy into complex systems, tolerating mediocrity, and wondering why progress is so slow. The truth is, they're making the same three fundamental mistakes that quietly sabotage their ability to scale.
In this second part of the series, based on The Science of Scaling by Dr. Benjamin Hardy, Melissa breaks down exactly what those mistakes are and how they show up in your firm. From avoiding goal setting altogether to pursuing conflicting priorities, these errors keep you stuck in linear growth patterns. She explains the psychology behind why your brain needs clear goals, what happens when you aim too low, and why having multiple competing objectives guarantees you won't scale.
Get full show notes, transcript, and more information here: https://www.velocitywork.com/325
Watch this episode on YouTube: https://youtube.com/@velocitywork
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