#327: The Sales Fix: How to Sell Without Feeling Sleazy By Making Your Customer the Hero
Description
Do you ever feel like selling your offer turns you into someone you don’t recognize?
You start strong, then suddenly your voice changes, your confidence fades, and it feels like you’re trying to convince instead of connect.
You’re not alone.
Most entrepreneurs struggle with sales because they make one simple mistake, they make themselves the hero instead of the customer.
In this episode of The DRIVENpreneur Podcast, Brian breaks down The Sales Fix... a practical way to sell that feels authentic, confident, and clear. You’ll learn how to position yourself as the guide, not the hero, so your customer can see the story they’re really buying into.
You’ll discover why clarity always beats persuasion, how to remove pressure from your conversations, and how to build a simple three-step plan that helps customers say yes with confidence.
When you stop selling to prove your worth and start selling to serve, your conversations shift from awkward to effortless.
If you’re ready to gain clarity in your sales process and scale your business without burnout, get 1:1 coaching through the DRIVEN OWNER program or join The DRIVENpreneur Membership Community.
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