329. Social Media Hot Takes: What Works Now & What’s Overrated with Shannon McKinstrie Part 1
Description
If social media has started feeling like a full-time job you didn’t sign up for, this episode is for you. I’m joined by social media strategist Shannon McKinstrie for a rapid-fire conversation on what’s actually working right now — and what’s completely overrated. This chat was so good and so packed with tangible advice, we had to split it into two parts. Get ready for Hot Takes on trends, reels, and content that truly connects.
Episode Timestamps:
- 00:05:00 – The most overused trend on Instagram (and why you should sometimes use it).
- 00:07:00 – The "random thought reel" idea that always works when you are stuck.
- 00:13:00 – The worst advice you see about growing on Instagram.
- 00:15:00 – When to take down content that tanks (and why).
- 00:18:00 – The key language shift: Moving from "How To" to "How I."
About Shannon McKinstrie:
- Website: https://shannonmckinstrie.com/
- Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcast
Let's Work Together:
Book a 90-Minute Clarity Call
Today's episode is brought to you by The Planner's Vault—your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive community, and real-talk guidance to elevate your business, come join us inside The Vault. We’d love to have you!
For Real on Social Media:
Instagram: https://www.instagram.com/forrealwithmegan/
Facebook: https://www.facebook.com/ForRealPodcast
Hosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.
The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience
United States
