#33: Ivan Liljeqvist, Co-Founder @ Moralis | From 0 to 90+ employees in less than 2 years - how they've grown web3 infra business
Description
Moralis joined a pretty crowded web3 infra market in 2020, and it's already become an important player serving projects such as MetaMask and Polygon. How did they do it? I talk with Ivan, Moralis Co-Founder, who shares the backstage perspective of their last 2 years.
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TIMESTAMPS:
0:38 Who is Ivan & Moralis, and what got him interested in blockchain
3:52 How their web2 experience inspired them to start Moralis
4:40 Why they entered a crowded infrastructure space with many already established players such as Alchemy, Infura & QuickNode
7:25 Why it’s hard to bootstrap infrastructure business and how they leveraged their online education platform to grow it
9:29 How not thinking too much helped them to start and grow
11:29 How their SDK & APIs help developers to better understand on-chain events
14:51 Why their onboarding process has quite a lot of friction
17:50 How they build strong relations with developers via free education, hackathons & Discord
20:27 How their YouTube channel & hackathon helped to acquire their first users
21:30 How they managed to grow the 100% remote company from 0 to 90+ people in 2 years
24:44 How being upfront about their way of working helped them to recruit the right people
27:08 Why cutting down features was hard and what they learned on the way
28:44 How do they decide what to include in their SDKs
29:48 What does he think about centralization risks by using centralized infrastructure
34:03 Why team building was the biggest lesson he learned from running Moralis
37:45 What would he fix about web3 with the magic wand
39:40 What has been the most interesting project he has seen
42:26 Why craziness of the crypto industry makes Ivan laugh
44:14 Where to learn more about Moralis
44:32 Guest ideas
![Mac Budkowski, Host @ Web3 Talks | How to explain what your web3 product does and convince users to try it [Builder’s Guide]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/19271842/19271842-1668367863325-59d3d1420c198.jpg "Mac Budkowski, Host @ Web3 Talks | How to explain what your web3 product does and convince users to try it [Builder’s Guide]")
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