332: Why The Hard Moments Matter Most For Success Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Accountant, Bookkeeper, VA, Or Self-Employed
Description
Do you ever wonder why it feels so easy to fall off the wagon when you’re chasing a goal? Why you start with excitement, maybe even momentum, but then, somewhere along the way, it starts to feel heavy, exhausting, or just plain hard, and you stop? This isn’t because you lack discipline, and it definitely isn’t because you’ll never change. It’s because of something called the motivational triad. Our brains are wired for survival. To seek pleasure, avoid pain, and conserve energy. That wiring kept our ancestors alive. But in today’s world, it’s also the reason it feels so much easier to grab a cookie than to meal-prep, to scroll Instagram instead of writing the book, or to stay stuck in the same routine instead of starting something new. Your brain will always offer you the path of least resistance. That’s normal. That’s what our brains do. The trick is learning how to work with your brain instead of letting it run the show. Today, we’re talking about how you can persevere even when it gets hard, without beating yourself up, without slipping into all-or-nothing thinking, and without giving up on the life you actually want. Let’s dive in…
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