Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work.

💡 You’ll learn:

✨ Why email marketing has become the foundation of nearly everything we do for jewelry brands
✨ What a typical day looks like for a jewelry marketing agency owner (spoiler: it’s not all glitter and glamour)
✨ How we help brands turn email into a strategic, high-performing sales channel
✨ The key team members who make our work possible—and what each one contributes
✨ The “unseen” side of marketing: project management, communication, and systems that keep things running

Plus, in The Gold Mine, I’m reflecting on one of my favorite mindset questions lately: “Is the juice worth the squeeze?” Tune in to hear how I use this metaphor to check in on effort vs. reward—and how it can help you get clarity on your marketing, your business, and your energy.

Transcript: https://joyjoya.com/blogs/podcast/behind-the-scenes-of-a-jewelry-marketing-agency-what-it-s-really-like-to-run-joy-joya