Leaving a stable government job to photograph dogs might sound like a leap… but for Australian photographer Ina Jalil, it was a well thought-out, strategic next step. With a background in finance and a deep love for animals, she built a thriving, multi–six-figure pet photography business that’s equal parts heart and data. 

Ina and I talk about what that journey really looked like - the mindset shifts that helped her move from employee to entrepreneur, the pricing experiments that gave her confidence, and why hiring help early was a game changer.

If you’ve ever wondered whether narrowing your focus could actually open more doors, Ina’s story is proof that clarity creates growth, and that you can build something profitable, focused, and freeing one intentional step at a time.

LINKS:

• Listen to Ina’s podcast: The Pet Photographers’ Journal – where Ina shares stories, strategies, and marketing tips for pet photographers and creatives.
• Follow Ina on Instagram
• Explore mentoring and resources: Ina J Photography Education – learn from Ina’s frameworks, mini courses, and mentoring offers designed to help photographers grow sustainably.
  
  
  

• Monthly Marketing Magic for Photographers: Get your first month of The Consistency Club for just $1

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!