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This episode explores relationships and speaking so you’re understood—especially by clients. I ask: are you using their language? 

Stories serve the listener, not the teller. In Libra season (relationship queens and kings), I share a personal moment of 'perspective' honesty—naming my dismay in academia—and how disruption, curiosity, and pattern-spotting became my craft. We unpack the 'irony of expertise,' why branding is storytelling, and how resonance happens when your words match your audience’s world. Presence matters: embodiment, practice (yes, the 10,000 hours), cycles, pace, and reading the room. My role isn’t to 'perform' expertise; it’s to midwife yours—helping you recall, re-member, refine, and declare the stories that move work forward. Keep a notebook/voice memo handy. 

If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.

• Brand Strategy Workshop - Essence, Experience, Expression
• Brand Signals
• Download my free branding checklist and my moon calendars