I want to take a moment to talk about something that trips up so many podcasters (myself included): stats/analytics.

Whether you're new to podcasting or have been doing this a long time, it's easy to get caught up in the numbers… and what does it all even mean?

After 17 years in podcasting, here's what I know for sure:

👉 Stats matter, to a point.
👉 Stats also don't matter, at all.

Think of stats like having an umbrella when the forecast calls for rain. It's smart to have on hand, but you don't need to open it every five minutes "just in case." Stats are a tool: not something to obsess over daily. Constantly crunching numbers will make you batty (trust me, I've been there).

Here's where stats do matter:

• To see what topics resonate most with your audience: check which episodes are getting the most listens to guide what content to create, promote, or replay.

• To track your growth: even if it's just going from 1 listener to 3. (Yes, that's a win!) Growth is often a slow burn.

• If you're looking to work with sponsors: clean, consistent stats are key.

But here's what I really want you to hear:

Even if 2 or 3 people are listening, that's 2 or 3 real people you're reaching. That's impact. That's connection. That is what matters.

🎧 Want the full breakdown—and a personal pep talk to go with it? Tune into this episode!

Your stats are not a reflection of your worth, your voice, or your potential. You're already podcasting your way.

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