In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products.

We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand.

💡 What You'll Learn in This Episode:

• Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility.

• Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions.

• Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers.

• Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales.

• Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal.

Patty's journey shows that great marketing isn't about doing everything. It's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems.

🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time.

Meet Our Podcast Guest: Patty Kloft

Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm's USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She's passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from.

Learn more at www.LonelyLaneFarms.com

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

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