DiscoverThe Scott Howard Genuine ScLoHo Media and Marketing Podcast343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE
343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE

343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE

Update: 2024-08-26
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Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share.  I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.

See omnystudio.com/listener for privacy information.

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343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE

343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE

WOWO / Federated Media