Mini sessions are a great way to give clients the experience of a full session but in a shorter amount of time. It’s also an excellent opportunity to offer your clients seasonal, themed, or special holiday packages. However, if you aren’t booking these sessions as fast as you would like, it may be time to troubleshoot and figure out what’s causing the problem. Here are five common reasons why your mini-sessions may not be booking. 

You Don’t Have a Warmed-Up Audience 

The most successful photographers have a “warmed-up audience”—a following of people who already know and trust their work. You need to build relationships with potential clients by engaging with them through email newsletters, social media posts, blog posts, and direct mailers. This will help make them more likely to book your services when you offer them something new or different. 

 

You Aren’t Asking What Minis Your Clients Actually Want You To Offer 

It is important to ask your existing clients what types of minis they want from you! Ask for their opinions about the session length and the type of photos they would prefer. If possible, provide some options for them to choose from so that they feel like they have some control over their photo session experience. This will also help you tailor your mini-sessions to meet their needs and make sure they get exactly what they are looking for. 

 

You Aren’t Marketing To Your Ideal Client For Minis 

Make sure that when you advertise your mini-sessions, you target the right audience! If your ideal client is parents with young children, then focus on marketing towards them specifically. Make sure that they know about all the benefits of having a mini-session with you and show off examples of how creative these can be! You can also reach out to local businesses or organizations to get more exposure for your minis and even create partnerships that will benefit both parties involved.  

                                                                                             

 

You Don’t Share Enough About The Minis 

People want details! They want to know exactly what type of photo shoot it is going to be and what kind of images they can expect from it. Showcase some examples from past minis so potential clients can get an idea of how much fun these shoots can be and how great the final product looks! Also, make sure that all the information about the minis is easily accessible on your website or social media page so people don’t have to search around too much if they are interested in booking one with you. 

 

You Are Offering Too Many Mini Sessions 

While it may seem like offering too many mini-sessions could benefit you by bringing in more business, this isn't always true! Too many mini-sessions can lead to burnout for both yourself and your clients as well as dilute the quality of each session because there isn't enough time for each one individually. Try limiting yourself to two or three per season so that each one gets the attention it deserves without too much stress on either end!  

 

Mini sessions are an excellent way for photographers to connect with their current customers while also gaining attention from new ones who may not have heard about them before! However, if these mini-sessions aren't booking up quickly enough then there might be something holding you back from achieving success with them. By taking into account these five key areas—having a warmed-up audience, asking what minis your clients actually want, marketing towards ideal clientele for minis, sharing information about minis regularly, and not offering too many at once—you should soon see an uptick in bookings for your next set of mini sessions!