#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company

Update: 2025-11-05

Description

Christa Pitts, the Co-Founder & Co-CEO of The Lumistella Company, joins the show to share her journey from QVC host to creating The Elf on the Shelf. Hear how The Elf on the Shelf came to life, the moments that made it a hit, how to handle rejection as an entrepreneur, how she achieves work-life balance with her identical twin sister Co-CEO, and how to get better on camera. Connect with Christa at ElfOnTheShelf.com, Lumistella.com, ChristaPitts.com, ChandaBell.com, and on LinkedIn

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#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company

#box-pro-ellipsis-176353282030993{-webkit-line-clamp:2;}#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company

#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company

Max Branstetter

#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company