#35 The Easiest Way To Get Fired As A CMO with James Coughlan | Marketing Podcast
Update: 2025-06-17
Description
James Coughlan knows that the stakes are high when marketing in a private equity environment.
As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once.
📌 What you’ll learn:
– The mindset that helps CMOs stay relevant
– What founders expect in PE environments
– Career advice James would give — and take back
đź•’ Timestamps:
00:00 Career story
03:45 Commercial leadership
06:20 Personal development & missteps
10:50 Brand building in high-stakes environments
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