DiscoverDigital Cheesecake: Your Marketing Podcast for Tips and Jobs#36 How To Stop Wasting Money In Marketing with Jeremy Laight
#36 How To Stop Wasting Money In Marketing with Jeremy Laight

#36 How To Stop Wasting Money In Marketing with Jeremy Laight

Update: 2025-06-25
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Description

Marketing shouldn’t be a cost, but it's seen that way by many.


Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss.


📌 What you’ll learn:

– Where marketing spend goes wrong

– How to cut waste and still scale

– How to position marketing as an investment


🕒 Timestamps:

00:00 Jeremy’s background

03:10 Common budget mistakes

06:30 Quick wins vs. long-term gains

11:00 Redefining value in marketing

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#36 How To Stop Wasting Money In Marketing with Jeremy Laight

#36 How To Stop Wasting Money In Marketing with Jeremy Laight

Jack Johnson | Blu Digital & Ellie Farrugia | Kinsman & Co