35. Email Marketing and Converting Leads | Alex Horsman | Part 1
Description
In this episode of the Ranking Revolution Podcast, host Doug Cunnington discusses SEO, getting started in the field, and transitioning to other roles with Alex Horsman. They focus on the power of email marketing and converting leads to paying clients, emphasizing independence from Google reliance.
00:00 Introduction
00:41 Welcome and Guest Introduction
02:23 Alex's Journey into SEO
04:49 Building and Scaling Affiliate Sites
10:45 Email Marketing Strategies
13:05 Creating Effective Lead Magnets
20:57 Implementing Tripwire Funnels
28:39 Tools and Platforms for Email Marketing
31:46 Optimizing Email Sequences
38:28 Conclusion
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