DiscoverBeauty IQ Uncensored352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)
352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)

352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)

Update: 2025-08-10
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Description

Blood masks, jelly cleansers, peel-off lip stains... has beauty gone too far, or are some of these viral trends actually worth the hype?

In this Uncensored episode, we’re diving headfirst into the world of so-called “gimmick” beauty — unpacking what’s a cash grab, what actually works, and why we keep getting sucked in.

We chat about the psychology behind our obsession with the shiny and new, and how social media isn’t just influencing our carts, it’s shaping the products themselves.

Plus, in Build My Cart, a listener treats herself to the ultimate post-breakup glow-up haul, and in Stuff We Love, we’re praising Huda Beauty's new lip stain that refuses to budge (in the best way possible).

Whether you're a sceptic or a sucker for the next big thing, this one’s for you.

Everything Mentioned:

Submit your Beauty IQ Hotline questions and Build My Cart challenges for Hannah and Mel @adorebeauty on IG.

Join the conversation in our Beauty IQ Uncensored Facebook Group to discuss this episode, swap beauty tips, and submit your questions for future shows.

Credits:

  • Hosts: Hannah Furst and Melissa Mason
  • Producer: Jasmine Riley

For more beauty insights and exclusive offers, visit adorebeauty.com.au

Disclaimer | Privacy Policy

Adore Beauty acknowledges the Traditional Owners of the land on which we work and podcast. We pay our respects to Elders past, present and emerging.

See omnystudio.com/listener for privacy information.

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352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)

352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)

Adore Beauty