#36: Gilbert Leung, Co-Founder @ 0xFrens | From working in Google to building a tool that leverages the strengths of web3 to develop deeper connections in online communities
Description
0xFrens is a matchmaking tool used by web3 communities such as: Developer DAO, Jericho & Skylab. Gilbert - Co-Founder of the project - spent almost a decade at Google, then started his social podcasting startup, and in 2022, he started working on 0xFrens with the rest of the AGMI team.
0:37 What’s 0xFrens, and how it helps communities to build relationships between members
1:40 How talking with communities & DAOs inspired them to start 0xFrens
4:30 What has Gilbert been doing at Google for almost ten years & what was his previous social podcasting startup about
5:25 How 0xFrens plays into web3 strengths, what was their MVP, and why they pivoted
7:17 What insights from users surprised them, and how they iterated based on this information
9:05 Why online coffee chats can be awkward and how 0xFrens addresses that
12:15 How they acquired their first users and how they do it (and why “web3 lunch club” wasn’t a good idea)
14:35 What metrics do they follow to track product engagement, and why does choosing the right community to work with matter the most
17:54 How Kudos might become important for building a reputation in a community
22:08 Which lessons from Google & previous startup are the most useful
25:30 Why the biggest growth & tech challenges on the horizon are related to web2 users
27:10 Why solving reputation-related challenges is omnipresent both in web2 and web3
28:08 Why it’s so hard to face market feedback and make decisions based on the data
31:45 Why would Gilbert build onboarding-related tools if he wasn’t building 0xFrens
33:08 Why would he fix seed phrases with his web3 magic wand
34:57 Why web3 ecosystem is so mind-blowing
38:24 What made him smile while using 0xFrens
39:33 Where you can learn more about 0xFrens
40:31 Guests ideas
![Mac Budkowski, Host @ Web3 Talks | How to explain what your web3 product does and convince users to try it [Builder’s Guide]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/19271842/19271842-1668367863325-59d3d1420c198.jpg "Mac Budkowski, Host @ Web3 Talks | How to explain what your web3 product does and convince users to try it [Builder’s Guide]")
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