Welcome back to The Tourism RESET with me, your host, Rebecca Woolford.

Climate action gets the headlines. But what about climate justice?

In this episode, Jeremy Sampson, CEO of The Travel Foundation, shares his journey into tourism, what's shifted in six years at the helm, and the reality of rebuilding an organisation from the ground up.

We talk about why climate adaptation doesn't inspire anyone, why climate justice is now shifting the conversation, and what happens when you find a hill worth dying on.

Here's what you'll hear in this episode:

🌍 "All we want is a hill to die on, and if we die on that hill, so be it." (6:00 mins)

🌍 "I actually walked into the interview thinking The Travel Foundation was TUI's non-profit... it left the Travel Foundation in a precarious position" (9:00 mins)

🌍 "It doesn't feel right and it doesn't feel fair..." (28:03 mins)

🌍 "Adaptation doesn't inspire anyone. Crisis is an endpoint to create something new" (31:30 mins)

If you enjoy this conversation, be sure to check out my best learning resources designed for travel professionals and teams that lead with impact.

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