Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple.

I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget.

You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview

► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie

► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy

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ABOUT B2B JADE

I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.

HERE'S MY STORY: https://b2bjade.com/about