365R_The Civic Brand: The Power & Responsibility of Place (book summary)
Description
Are you interested in place branding?
Our summary today works with the book titled The Civic Brand: The Power & Responsibility of Place from 2025, by Ryan Short.
This is a great preparation to our next interview with Ryan Short in episode 366 talking about place branding and the civic brand.
Since we are investigating the future of cities, I thought it would be interesting to see how we can utilise place branding more than just a marketing tool. This book highlights space branding as a necessary strategic tool to combat fragmented, reactive urban planning and balance out people, profit and place, as the triple bottom line.
Find the book through this link.
Connecting episodes you might be interested in:
- No.312 - Interview with Gilbert Rochecouste about civic engagement
- No.333R - Place and Place-making in cities: A global perspective
You can find the transcript through this link.
What was the most interesting part for you? What questions did arise for you? Let me know on Twitter @WTF4Cities or on the wtf4cities.com website where the shownotes are also available.
I hope this was an interesting episode for you and thanks for tuning in.Episode generated with Descript assistance (affiliate link).
Music by Lesfm from Pixabay
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