Guest: Dr. Kyle Richmond (Founder: REBUILT Strength & Rehab)

Host: Jeff Pelizzaro

Episode Number: 366

Podcast: The 18STRONG Podcast

Partners: Linksoul, 1stPhorm

Summary

Listen in as Kyle Richmond from Rebuilt Strength and Rehab joins us to unfold his transformative journey from a chiropractic student to a social media sensation and savvy entrepreneur. Discover how Kyle’s dedication to mobility and athletic performance, carved out a unique niche in chiropractic care. He shares the pivotal role Instagram reels played in expanding his reach and the surprising ways his online surge propelled his practice into virtual consultations and impactful partnerships. Kyle’s story is a testament to the boundless potential of social media in nurturing a business and connecting with clients in today’s digital landscape.

During our conversation, Kyle and I exchange thoughts on modern chiropractic practices and the shift in public perception from pain relief to wellness and performance. We emphasize the critical importance of patient education and self-management, providing insights into comprehensive treatment strategies that transcend traditional adjustments. We also delve into the integration of mobility training in fitness regimes, clarifying the distinction between flexibility and mobility, and advocating for its role in enhancing movement control and injury prevention across various demographics.

Wrapping up, we tackle the emerging issue of back pain among the younger generation, attributing it to the sedentary habits linked with technology use. Kyle and I highlight the benefits of incorporating simple mobility exercises, like Controlled Articular Rotations (CARS), to counteract these lifestyle patterns. We also touch upon the nuances of soft tissue therapy in clinical practice, debunking common myths and underscoring its genuine merits. Plus, don’t miss out on the lighter side of our discussion, where we share personal favorites and envision hypothetical celebrity golf matches, adding a personal flair to the professional discourse.

Main Topics

(00:04 ) Successful Practice Through Social Media

Dr. Kyle Richmond shares his journey from chiropractic school to social media influencer and entrepreneur, leveraging Instagram reels to grow his practice and connect with clients.

(08:48 ) Golf Swing Improvement and Chiropractic Practice

Improving golf swing, modern chiropractic care, education, maintenance, and shift in public perception of chiropractic services.

(14:46 ) Mobility Training for Strength’s Importance

Mobility is crucial for fitness, as it involves active control and strength, benefits all ages, improves joint stability, and complements other forms of training.

(20:25 ) Technology’s Impact on Back Pain

Mobility, specifically Controlled Articular Rotations, is crucial for joint health in aging populations and athletes, while sedentary habits contribute to back pain in youth.

(32:03 ) Importance of Movement and Rehabilitation

Strategies for desk workers and golfers include thoracic extension exercises and hip mobility techniques.

(42:19 ) Neural Connections and Bypassing Muscle Guards

Nature’s protective mechanism, moderate stretching, and consistent exercise can improve mobility without extensive pre-workout routines.

(47:22 ) History of REBUILT and Parting Questions

Benefits of soft tissue therapy, clinic branding, and personal insights on movies, golf, and books.

Follow Kyle Richmonds

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• Instagram: @drkyle.richmond
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Links Mentioned

Atomic Habits – James Clear

The Dip – Seth Godin

@Brock11Johnson

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Want the full episode transcript? (click the “+”

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0:00:04 – Jeff Pelizzaro

The 18STRONG Podcast, episode number 366, with Kyle Richmond from Rebuilt Strength and Rehab. What’s up guys? Welcome back to the 18STRONG Podcast, where we’re here to help you build a stronger game, because we know that every golfer deserves to play better, longer. This week we have Kyle Richmond from Rebuilt Strength and Rehab on the show, and Kyle’s a chiropractor up in the Chicago area that really I found by watching his Instagram videos. He’s posting a lot of great content in the world of chiropractic performance and especially mobility. He’s been talking a lot about the importance of being able to work on your mobility where it has a purpose and it’s going to help your athletic ability to play golf better, but really just to move better in overall life, and how you can do that with intent as opposed to just working on a bunch of stretching and flexibility exercises. Kyle’s posts are very popular in our world in the golf and fitness world and so it was cool to finally get to meet him and talk to him about his strategies, not just in the training facility, but also on how he built his Instagram account and how he built his following, how he has now turned that into a full brick and mortar business, that he’s starting to work with clients in his own facility. So you’re going to really enjoy this episode with Kyle Richmond.

Our partners over at Linksoul have been providing us with the best apparel for both on the course and off the course, from polos to t-shirts like the one I have on right now. Everything that they have is meant to be worn from the golf course to wherever you’re going next, whether that be casual, whether that be to the beach there’s all different options over there. So go to 18STRONG.com slash Linksoul. You’ll get 20% off of anything in your cart over on Linksoul’s website. So again, 18STRONG.com, slash Linksoul for our favorite brand of apparel for anything on the golf course and off. So let’s get to this week’s interview.

Kyle Richmond, welcome to the 18strong podcast. Yeah, for sure. So this is cool. This is the first time we’ve ever met connected, really, and one of the things that I love about what we do here. One of my favorite things at 18strong is like trying to find people that we really respect. We see them doing great things online, and your post just kept coming up in front of me on Instagram. You’ve posted quite a few of your things, and so it’s great to connect. It’s cool to see what you’re doing, and I like to think of us as kind of a lens that our golfers can go to, as like a trusted resource, because we know that if whatever’s on our page, if it’s us posting somebody else, it’s because it’s stuff that we like, it’s stuff that we trust, so you can do an awesome stuff. So first, thanks for doing that, thank you.

0:03:07 – Kyle Richmond

I appreciate that. That’s incredible. The whole thing about now social media is that the people I’ve met, the rooms I’ve been in and stuff that I didn’t even expect I was the guy coming out of school like I don’t need social media, that’s stuff. That’s kind of done. I don’t want to do all these things, but now it’s like it’s really what my practice is like, how it revolved around now, which is amazing.

0:03:26 – Jeff Pelizzaro

Yeah. So give me a little bit of that story, because you were saying you’re just kind of recently out of chiropractic school the last two years. Y