37: How to argue with a sexist about female sport ? Answer: Data Analytics.
Update: 2020-02-16
Description
When you hear that tired old sentence that begins with the words, "The thing about women's sport is that it's just not as popular as ....", stop right there and refer said speaker to work of sporting digital-analytics-guru Josie Brown. She is chief data cruncher for Tennis Australia and has some very revealing statistics about which stars sports fans search for the most on the internet. Clue ? Two out of the top three this year have been women. Plus how to get out of the house when you have three small children, let alone exercise ? This Girl Can Ambassador Kirsti Hau tells us how she does it and how she rekindled her love of netball in the process.
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