DiscoverUnplugged: An IIoT Podcast37 - Australian Manufacturing’s Biggest Challenges and Surprising Solutions w/ Shane Williams and Paul Mason
37 - Australian Manufacturing’s Biggest Challenges and Surprising Solutions w/ Shane Williams and Paul Mason

37 - Australian Manufacturing’s Biggest Challenges and Surprising Solutions w/ Shane Williams and Paul Mason

Update: 2025-10-07
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Get a firsthand look into the heart of Australian manufacturing as hosts Phil Seboa and Ed Fuentes sit down with Shane Williams and Paul Mason, two prominent voices from the Manufacturing Tech Australia Podcast. This episode examines the practical sides of digital transformation—beyond the buzzwords—to the real drivers, pain points, and breakthrough strategies shaping factories across the country.

Listen in as the group compares IT and OT perspectives, highlights the evolving role of data, addresses challenges with legacy systems, and discusses how Australian businesses are tackling integration, culture, and rapid technological change. Candid stories from the plant floor meet sharp industry analysis, making this an essential listen for anyone invested in the future of manufacturing, automation, and technology adoption in Australia.

Topics include:

  • Continuous improvement vs. digital transformation
  • The value of real-time data and integration of old and new tech
  • Breaking down IT/OT silos through collaboration
  • The impact of AI and machine learning on manufacturing processes
  • Shifting business models—from selling products to selling services
  • Tips for setting a strong strategy and finding quick wins

Listen to the Manufacturing Tech Australia Podcast:https://open.spotify.com/show/6Gzc6XBnjTP0WRw9g891IP


Connect with Shane on LinkedIn:https://www.linkedin.com/in/shanewilliamsau/


Connect with Paul on LinkedIn:https://www.linkedin.com/in/pdmason/


Connect with Phil on LinkedIn:

https://www.linkedin.com/in/phil-seboa/


Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/

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About Industry Sage Media:

Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

Learn more at: http://www.industrysagemedia.com


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37 - Australian Manufacturing’s Biggest Challenges and Surprising Solutions w/ Shane Williams and Paul Mason

37 - Australian Manufacturing’s Biggest Challenges and Surprising Solutions w/ Shane Williams and Paul Mason

Phil Seboa and Ed Fuentes - Industry Sage Media