#37 - Faruk Heplevent: Founder and CEO at The Scope / CGI
Update: 2024-01-30
Description
Faruk Heplevent is a creative force in the automotive marketing industry. In 1990, he began assisting professional photographers, first with still life and then advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination.
In 2007, he founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but his team recently published Scope City in 2022: a fully computer-generated city-building tool intended to deliver top-notch work on time. Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai Genesis VW Renault & Toyota—and earning awards like Cannes Lions along the way—Faruk is an undisputed leader in this field.
When he’s not busy bringing his incredible visions into reality, Faruk loves spending time with his wife and four sons in Hamburg, Germany while making beautiful memories together.
LINKS
PODCAST INFO
Innovate Marketing is brought to you by MyPodcast.Media
If your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.Media
Hosted by Shawn P Neal
Produced by MyPodcast.Media
EPISODE TAGS
#marketing #automotive #cgi #rcm #executiveleadership #leadership #commercial #video #cgivideo #autoindustry #brand
In 2007, he founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but his team recently published Scope City in 2022: a fully computer-generated city-building tool intended to deliver top-notch work on time. Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai Genesis VW Renault & Toyota—and earning awards like Cannes Lions along the way—Faruk is an undisputed leader in this field.
When he’s not busy bringing his incredible visions into reality, Faruk loves spending time with his wife and four sons in Hamburg, Germany while making beautiful memories together.
LINKS
- The Scope Studio: https://thescope.studio/
- Faruk LinkedIn: https://www.linkedin.com/in/farukheplevent
- The Scope LinkedIn: https://www.linkedin.com/company/the-scope/
- Podcast Guest Profile: https://speakonpodcasts.com/faruk-heplevent/
PODCAST INFO
Innovate Marketing is brought to you by MyPodcast.Media
If your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.Media
Hosted by Shawn P Neal
Produced by MyPodcast.Media
EPISODE TAGS
#marketing #automotive #cgi #rcm #executiveleadership #leadership #commercial #video #cgivideo #autoindustry #brand
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