DiscoverRetail Gets Real370. Poshmark’s new take on secondhand retail
370. Poshmark’s new take on secondhand retail

370. Poshmark’s new take on secondhand retail

Update: 2024-12-03
Share

Description

Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.

(00:00:00 ) Introductions

(00:01:17 ) Young’s career journey

(00:05:28 ) The Poshmark customer

(00:07:38 ) The journey of buying and selling on Poshmark

(00:10:19 ) Poshmark’s stack of marketing strategies

(00:11:46 ) The live shopping experience

(00:15:03 ) Poshmark’s vision for AI

(00:17:13 ) Holiday shopping trends and sustainable gifting

(00:21:29 ) Authenticating resale products

(00:23:19 ) Young’s leadership lessons

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

poshmark.com

• Get ready for Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

Retailers stay ahead as GenAI transforms the industry

2024 Holiday Spending Expected to Reach New Record

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

370. Poshmark’s new take on secondhand retail

370. Poshmark’s new take on secondhand retail

National Retail Federation