#372: Creators, Brands, and AI: The New Rules of Influencer Marketing with Danny Agg
Description
This week's guest is Danny Agg, who leads Zodiac Global with a clear vision for growth, innovation, and excellence, serves as CEO overseeing the company's strategic direction, partnerships, and overall talent strategy. In this episode, Danny dives deep into the evolving world of talent management and influencer marketing. The conversation highlights the critical role of trust in building authentic brands and explores how creators can craft universal content that resonates across audiences and platforms. Listeners gain practical insights on how to get started as a creator and develop multiple revenue streams. The discussion also examines the rapid growth of the global creator economy and looks ahead to the rising influence of AI-driven creators.
03:40 – Zodiac Global: Talent Management & Influencer Marketing
08:10 – Selective Talent: Choosing the Right Creators
17:06 - Growing an Organic Audience Today
21:23 – How Content Resonates Globally
23:13 – How Creators Make Money
27:45 – How to Build Your Own Product
34:35 – Getting Started as a Creator
46:00 – AI Influencers: What's the Future?
57:50 – Danny Agg's Journey into the Creator Space & Personal Story
Show Sponsors:
AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.
Socials:
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