Matt Torres is the Founder of Rise Armament, a company that manufactures drop-in triggers, rifles, and other firearm accessories. Rise Armament was founded in 2012 as a job shop specializing in contract work for the oil and gas, as well as aerospace industries. Around 2014 or 2015, Matt began designing a drop-in trigger as a side project, driven more by personal interest than business intent.

However, when the oil market collapsed in late 2015, the company pivoted fully into firearms manufacturing, launching its own product line under the Rise Armament brand. By 2016, they had phased out contract work entirely and focused exclusively on producing their own products. Since then, the company has experienced steady growth, now employing around 53 people, including 30 in manufacturing. Matt shares how his background as a manufacturing engineer and his desire to build something meaningful led him to entrepreneurship.

He once believed that philanthropy would only be possible after achieving financial success, but he soon realized that even while scaling a business, there were ways to make a difference. With many veterans on their team, Rise Armament began supporting organizations like Folds of Honor, Wounded Warrior Project, and Equal Ops. Altruism became one of their core company values.

Throughout the conversation, Matt reflects on the challenges of transitioning from contract work to brand ownership, the pros and cons of each model, and the importance of staying mission-focused. The company’s core values, originally based on Matt’s personal beliefs, evolved through team input and now actively guide hiring and performance reviews, reinforcing culture and accountability.

He also highlights the value of business coaching and mentorship, noting that readiness to accept feedback is crucial for growth. He also discusses the role of ProShop software in helping manage growth and operations. Matt explains how the team evolved from relying on informal knowledge and instinct to operating through systems and data, enabling more consistent execution and faster decision-making.

He stresses that ProShop is not just a transactional ERP but a full business system tailored for manufacturers. By embedding quality management, training, and process visibility into daily work, it served as a scalable playbook for the company’s growth.

LinkedIn: Matt Torres - https://www.linkedin.com/in/matthewttorres/ 

Instagram: Matt Torres - https://www.instagram.com/matttorresrise/

RISE Armament | Drop-In Triggers, Firearms & AR Parts - https://risearmament.com/

Audio and Video Production and Show Notes by - PODCAST FAST TRACK