38 - Big Problem: Tech Channel Partners are Behind on AI
Update: 2025-08-25
Description
Channel partners are behind on AI, and it's going to hurt their businesses.
Here's one example: this company used AI to increase their RFP win rate from ~5% to ~25%...
While responding to far more of them.
The process for doing so is just one of the high value topics of conversation in this episode.
Josh Santiago is a rare animal - a Chief Strategy Officer at a channel consulting firm.
The insights he shares in this episode may convince you that every firm - even boutiques - need a Chief Strategy Officer.
If you're a channel partner who wants to win more RFPs...
Or if you're at all afraid that you're behind the AI adoption curve...
Listen to this episode right now.
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