DiscoverThe Growth and Influence Podcast38 - Big Problem: Tech Channel Partners are Behind on AI
38 - Big Problem: Tech Channel Partners are Behind on AI

38 - Big Problem: Tech Channel Partners are Behind on AI

Update: 2025-08-25
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Channel partners are behind on AI, and it's going to hurt their businesses.

Here's one example: this company used AI to increase their RFP win rate from ~5% to ~25%...

While responding to far more of them.

The process for doing so is just one of the high value topics of conversation in this episode.

Josh Santiago is a rare animal - a Chief Strategy Officer at a channel consulting firm.

The insights he shares in this episode may convince you that every firm - even boutiques - need a Chief Strategy Officer.

If you're a channel partner who wants to win more RFPs...

Or if you're at all afraid that you're behind the AI adoption curve...

Listen to this episode right now.

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38 - Big Problem: Tech Channel Partners are Behind on AI

38 - Big Problem: Tech Channel Partners are Behind on AI

Andrew Schultz