In this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry.

Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry.

He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing.

Gordon also runs his own influencer marketing programme to help thought leaders become more influential.

Topics covered

• What is influencer marketing


• Who can be an influencer?


• Why is it important?


• Inspiring, entertaining, educational content


• The power of your story


• Brand story


• Digital / AI-Generated Influencers


• Brand Influence


• Content creators / Direct attribution


• Influencers are the new retailers


• Social commerce - selling products in a new way


• Audience connection to influencer


• Influencer - authentic - reliability - like attract like


• Finding new markets with influencers


• Influencer communities


• Use Influencer marketing as another channel to market


• Steps - on how to grow your using Influencers


• Jab jab punch approche


• Influencer Marketing can 11x ROI only when done well


• Brand safety / due diligence / Online trolling


• The Dark Side of Influencer Marketing


• Failures = Biggest wins


• Emotion and story


• Authentic message - real stories


• What is rapport


• How rapport fits into influencer marketing

Guest: Gordon Glenister https://gordonglenister.com

Host: Jatinder Palaha https://www.jatinderpalaha.com