Want to write a transformational book that supports your expert business years ahead? That gives you space for growth and expansion? That can create a movement…?

As a visionary leader writing a best-selling book is likely to be on your vision board!

But what type of book do you want to write?

There is a difference between writing a book and writing THE book. A book that makes you feel proud and excited to share with your community and clients.

A book can feel outgrown the day it gets published, or it can live and evolve with you as your expert business expands to new horizons. It can speak to few, or it can create whole movements. 

Yes, when writing a book there are a lot of questions and intentions that can come up!

Meet Azul Terronez, CEO of Authors who Lead. In this episode, he’ll demystify how you can write the “right” book for you!



What we cover:

• The difference between writing a transactional and a transformational book


• The 3 Different Style of Books You Can Write to Align it With Your Expert Business


• Outgrowing your book


• How to pivot with a book


• Why small ideas are big ideas


• Why books are more important to be talked about than they are to be read

Want to write a book that can support your expert business years ahead? Then make sure to tune into this value-packed episode!

About Azul:

Azul Terronez is a best-selling author and book coach who specializes in helping leaders write and publish books that elevate their brand. As the CEO of the six-figure company Authors Who Lead, he has enabled Wall Street CEOs and health and wellness gurus to sell tens of thousands of books. When he’s not hosting his podcast, Authors Who Lead, he’s working as a creativity coach with CEOs and Emmy Award-winning producers to build their confidence, improve their productivity and increase their visibility within their companies.

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➡️ Links mentioned in this episode:

Authors Who Lead: https://authorswholead.com/

Follow Azul on Social Media:  

Facebook: https://www.facebook.com/authorswholead

https://www.facebook.com/azuljterronez

Instagram: @authorswholead, @azulterronez

Twitter: @azulterronez

LinkedIn: https://www.linkedin.com/in/azul-terronez/

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