397: How To Keep The Momentum Going - Building Afro Unicorn With No Doubts w/ April Showers
Description
Listen in as Afro Unicorn founder April Showers details the path and journey she took to being the first black woman to own a licensed character brand being sold in major retailers across the country in over 20+ categories.
If you want to make an impact, you gotta put that pedal to the metal. Marathon Mindset. Period.
Some of the things we talk about in this episode include:
- How growing up in Los Angeles influenced April's early hustler mentality
- What April's former careers in real estate and insurance taught her about business
- April's initial business trajectory...and how that changed
- How Walmart got interested in the brand and how April scaled Afro Unicorn
- The power of character licensing and why Afro Unicorn has the potential to be a billion dollar business
- Why having a marathon mindset is key for success...and more!
Note: this episode first aired in October 2023.
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