397 - What To Do If You’re Struggling to Get Your Membership Off The Ground
Update: 2024-06-26
Description
In many ways your membership launch is some of the easiest marketing youâll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:
How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:
How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?
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