Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence.

Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition.

Chapters
(00:00 ) Introduction
(02:15 ) Lindsay's Background and Transition from Academia
(08:30 ) Building the Pure Barre Business
(15:00 ) Lead Generation Strategies
(22:00 ) Achieving a 60% Close Rate
(28:30 ) Retention and Community Building
(35:00 ) Advice for Gym Owners

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Connect with Lindsay
Instagram: https://www.instagram.com/lindsay.at.pb/
YouTube: https://youtube.com/@lindsaygreenlee5553
Website: https://zaap.bio/TrainwithLindsay

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