Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now.

You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients. Scott also shares the wealth-building strategy that grows your money while you grow your gym, plus the leadership safeguards every owner needs to protect their business. If you’re ready to raise your prices, grow your profit, and build a gym that runs on purpose, this conversation is your blueprint.

Chapters
(00:00 ) Introduction
(01:45 ) From Financial Collapse to 6 Gyms
(05:02 ) Mentorship vs. Coaching
(09:11 ) Selling High-Ticket Fitness Programs
(13:26 ) Why Real Results Happen Outside the Gym
(17:39 ) Retention Through Renewals & Alumni
(22:47 ) Using Price to Filter Clients
(27:04 ) Infinite Banking for Gym Owners
(33:18 ) Why Every Gym Needs Safeguards
(38:42 ) Building a Committed Gym Community

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Scott Carpenter
Private Coaching: https://www.coachscottcarpenter.com/optin1646855122217
Website: https://theprofitlifestyle.com/
Facebook: https://www.facebook.com/scott.carpenter.16718
Instagram: https://www.instagram.com/coachscottcarpenter/

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