My guest this week is Jehan Ratnatunga - VP of Strategy and Growth, and a proud co-founder of Who Gives A Crap, the purpose-driven company that makes toilet paper, tissues, and paper towels from 100% recycled or bamboo paper.

Since launching in 2012, Jehan and the team have built one of Australia’s most recognisable social enterprises - one that combines humour, creativity, and sustainability with real-world impact. Who Gives A Crap donates 50% of its profits to help fund clean water and sanitation projects, while also helping to save millions of trees through their environmentally friendly products.

As VP of Strategy and Growth, Jehan focuses on scaling the brand globally while staying true to its mission and playful personality. Beyond his role at Who Gives A Crap, he is an experienced storyteller and strategist, with a passion for showing how business can be both impactful and joyful.

In this episode, we explore Jehan’s journey as a co-founder, how Who Gives A Crap grew from a bold crowdfunding campaign into a global household name, and the lessons he’s learned about leadership, impact, and building a brand that people truly love.

🔗 Explore more from Jehan's work and Who Gives A Crap here: 

https://au.linkedin.com/in/jehan-ratnatunga-90b7394

https://au.whogivesacrap.org/pages/our-impact

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CREDITS

Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.