Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in the Molding Phase is implemented and executed.

Learn about the creation of social commerce, website optimization, and developing thought leadership through the Library Approach to Content.