4. Inside the Market - Yacht Sales Insights & Trends for September 2025 - Berthon International Yacht Brokerage
Description
In this September Market Insights episode, Sue Grant is joined by Magnus Kullberg, Managing Director of Berthon Scandinavia, to reflect on the yacht market as the season changes. With Cannes and Newport Boat Shows behind us and Annapolis ahead, both events were quieter than expected for immediate deals, though valuable for gauging trends and client interest.
This month’s key insights:
1. Cannes and Newport were information-gathering, not deal-making.
2. Brokerage enquiries are well up on 2024 levels.
3. Marketing teams are flat out as new listings swell stock.
4. Sweden is seeing a rebound after a slow August.
5. Buyers are focusing on value, ignoring overpriced yachts.
6. Owners should heed broker advice when offers arrive.
7. Custom yachts are out of favour in today’s price-sensitive market.
The message across the group is clear: the market is active yet disciplined, with serious buyers stepping forward, price sensitivity dictating movement, and residual value under close watch.
United States
