In this episode, Eunice Ajim discusses the importance of building a brand as a startup founder or investor. She emphasizes that as the creator of a product or service, nobody knows your company better than you do. Eunice explains that creating content is a powerful way to share your company's story and connect with your target audience.

She also highlights the significance of personal branding and networking in building a successful brand. Eunice shares common mistakes to avoid when building a brand online and emphasizes the importance of focusing on personal brand alongside the product. Lastly, she discusses the different types of content that can be created to educate, entertain, and inspire your audience.

Takeaways

• Building a brand is crucial for startup founders and investors to connect with their target audience.


• Creating content is an effective way to share your company's story and engage with your audience.


• Personal branding and networking are essential in building a successful brand.


• Avoid common mistakes such as focusing solely on the product and neglecting personal branding.


• Types of content that can be created include educational, entertaining, and inspiring content.

Chapters

00:00 Introduction: Building a Brand as a Startup Founder

01:22 Creating Content to Build Your Brand

04:36 Mistakes in Building a Brand Online

08:10 Focusing on Personal Brand over Product

10:27 Types of Content: Educate, Entertain, Inspire

11:55 Conclusion

Make sure to connect with Eunice Ajim on various platforms:

Ajim Capital Website: https://www.ajimcapital.com/

Eunice Ajim Website: https://euniceajim.com/

LinkedIn: https://www.linkedin.com/in/euniceajim/

Twitter: https://twitter.com/euniceajim/

Instagram: https://www.instagram.com/euniceajim/

TikTok: https://www.tiktok.com/@euniceajim