40: Mastering the Art of Influence: How to Get Executive Buy-In for Your Big Ideas
Description
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In this episode, you'll learn how to win support for a tough proposal, avoid getting blindsided in meetings, use informal conversations to map your allies and blockers, and turn neutral teammates into advocates.
Timestamps:
[00:00 ] Introduction
[01:04 ] A failed pitch story and key lesson
[02:18 ] The importance of having a playbook
[02:55 ] Why great ideas get shot down
[03:12 ] Stage 1: Test the waters
[04:40 ] How early insights shape your pitch
[05:30 ] Stage 2: Understand the numbers
[06:00 ] Identify veto players and the majority needed
[06:45 ] Plan around timing and meetings
[07:30 ] The power of loud voices in group settings
[08:10 ] Stage 3: Strengthen your supporters
[08:50 ] Ask for feedback, not support
[09:30 ] Involve people by including their suggestions
[09:50 ] Win over key skeptics
[10:20 ] Turning opponents into advocates
[10:50 ] Leverage respected voices in the group
[11:15 ] Why being heard matters more than being right
[11:35 ] Coaching for executive communication
[12:10 ] Why logic often loses to emotion
[12:50 ] How storytelling wins the room
[13:20 ] Stage 4: Engage the neutrals
[13:50 ] Connect your idea to their priorities
[14:15 ] Use win-win framing for middle-ground people
[14:40 ] Avoid turning neutrals into opponents
[15:00 ] Use social proof to tip the balance
[15:30 ] Stage 5: Presentation and decision
[16:20 ] Call out contributors by name
[16:45 ] Make it feel like the next logical step
[17:00 ] Keep the decision meeting short and smooth
[17:45 ] How to avoid meeting debates and delays
[18:00 ] Creating watercooler moments in remote work
[18:30 ] How to test ideas before remote meetings
[19:25 ] Follow-up strategy after remote conversations
Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.